Overview
Key metrics at a glance
Net Revenue
CSM VIEW
After Shopify partner fee
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Gross Revenue
YOUR VIEW
Before Shopify partner fee
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Active Installs
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Across all apps
MoM Growth
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Net revenue vs prior month
New Installs (Latest Month)
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Uninstalls (Latest Month)
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Avg Revenue / Install
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Revenue Trend (Last 12 Months)
Net revenue by app
Installs vs Uninstalls
Monthly install trends
Top Apps by Active Installs
Current active install count per app
Gross Revenue
YOUR VIEW
Before Shopify partner fee
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Shopify
Partner Fee
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Net Revenue
CSM VIEW
After Shopify partner fee
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Monthly Subs
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Yearly Subs
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Usage Revenue
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Adjustments
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One-time
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Monthly Revenue by Charge Type
Stacked by charge type (adjustments shown as negative)
Usage & One-time Charges Trend
Charge Type Mix
Latest month gross breakdown
Revenue by App (Latest Month)
Gross revenue per app
Revenue Detail by Month
MonthMonthly SubsYearly SubsUsage AdjustmentsOne-time Gross ◆
Your View
Shopify Fee Net ◆
CSM View
New Installs
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Period total
Uninstalls
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Period total
Stores Closed
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Deactivated (store closed)
Stores Reopened
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Reactivated (store reopened)
Net Growth
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Installs − Uninstalls
Active Sellers
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Current total
Period Churn Rate
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Uninstalls ÷ Installs
vs Prev Period
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Install growth %
Avg Monthly Installs
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Per month
Avg Monthly Uninstalls
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Per month
Avg Monthly Closures
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Deactivated per month
Win-back Rate
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Reopened ÷ Closed
Monthly Lifecycle Trend
Installs · Uninstalls · Store Closed · Store Reopened
App Comparison
All lifecycle events by app (selected period)
App-wise Summary
App Active Installs Uninstalls Closed Reopened Net Churn Rate Install → Sub % Free Plan MoM Installs Period Momentum
30-Day Retention
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Avg across cohorts
90-Day Retention
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Avg across cohorts
Avg Lifetime
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Estimated months
Retention Curve by Cohort
% still installed at 30/60/90/180 days
Install Funnel
Cohort progression across time windows
Cohort Retention Table
Cohort Month30-Day Ret%60-Day Ret%90-Day Ret%180-Day Ret%
Avg Revenue Churn Rate
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% of ARR lost per period
Revenue Churned (ARR)
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Avg annualised ARR lost / period
Net Revenue Retention
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NRR — incl. expansion & new subs
Gross Revenue Retention
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GRR — excl. expansion
Avg Expansion ARR
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Avg annualised new + upgrade ARR / period
Best Month (Lowest Churn)
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Period
Worst Month (Highest Churn)
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Period
Also available to add: Cohort MRR curves (revenue retained by signup month), Logo Churn (% accounts churned), Revenue at Risk (frozen/trial accounts), Payback Period, and LTV:CAC ratio. These need per-shop subscription events — ask to enable.
Monthly Revenue Churn ($)
Recurring MRR lost each month vs expansion gained
Revenue Churn Rate % & NRR
Monthly churn % against Net Revenue Retention %
MRR Waterfall
Expansion vs contraction vs net MRR change
Recurring Revenue Trend
Monthly + yearly subscription MRR over time
Monthly Revenue Churn Detail
Month MRR (start) MRR (end) Δ MRR MRR Lost Expansion MRR Churn Rate % NRR %
Plans
Revenue churn breakdown by plan tier ·
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Plan Active Subscribers Revenue Churn $
Revenue Lost Shops
Shops that uninstalled or downgraded in the selected period
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Best 30-Day Retention
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Best cohort month
Avg 30-Day Retention
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Across all cohorts
Avg 90-Day Retention
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Across all cohorts
Retention Heatmap
Color intensity = retention % — green ≥ 70%, amber 40–70%, red < 40%
Retention Curves by Cohort
% still installed at 30 / 60 / 90 / 180 days per cohort
30-Day Retention Trend
How 30-day retention has evolved month-over-month
Full Cohort Retention Table
Cohort Month 30-Day Ret % 60-Day Ret % 90-Day Ret % 180-Day Ret % Trend
Total Gross (All Time)
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Total Net (All Time)
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Active Installs
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Latest Month Gross
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Monthly Revenue Trend
Gross and net revenue per month
Billing Interval Split
Monthly vs yearly subscription gross
Charge Type Mix
All-time gross by charge type
Recent Transactions
DateShopTypeGrossFeeNet
Forecast
Projected revenue for selected month
30-Day Renewals
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Yearly Renewals
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Statistical
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Grand Total Forecast
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30d renewals + yearly renewals + statistical
30-Day Renewal Count
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Stores renewing in selected month
Day-by-Day Forecast
30d renewals (green), yearly renewals (purple), statistical (blue)
Day-by-Day Schedule
Click any row to see shop-level detail
DayDateDOW 30d Count30d Amount Yearly CountYearly Amount StatisticalAnticipated
Gross Combined
YOUR VIEW
Shopify + Chargebee + WooCommerce gross
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Shopify
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Chargebee
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WooCommerce
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--
Shopify
Partner Fee
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Net + Chargebee
CSM VIEW
Shopify net revenue + Chargebee
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Shopify Net
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Chargebee
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Latest month
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Shopify Gross
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--
Chargebee
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--
WooCommerce
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--
Unmatched CB
not in mapping
Period:
From To
Combined Revenue Trend
Last 12 months · Shopify + Chargebee stacked by product
Revenue by Product  GROSS · YOUR VIEW
Period totals — Shopify gross + Chargebee  ·  ▶ Click any row for Gross & Net monthly history
Product Shopify Chargebee Gross Total Share
Product Mix
% of combined revenue

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