Revenue Metrics
MRR · ARR · ARPU · LTV | Shopify Partner API | All 6-month sparklines use gross values
Monthly Recurring Revenue
Monthly Recurring Revenue (MRR)
Active Subscriptions + Annual Subscriptions Normalized.
Active Subscriptions includes customers that have subscribed to a plan but yet to pay their bill, as well as paying customers. As revenue is not confirmed, it's possible that figures here do not fully match actual recorded revenue.
Annual Subscriptions Normalized: Annual revenue ÷ 12 to express it as a monthly contribution.
Gross = what merchants pay | Net = what we receive after Shopify's revenue share (15%) and payment-processing fees (~3%). Net values come from the Shopify Partner API per-transaction
Active Subscriptions + Annual Subscriptions Normalized.
Active Subscriptions includes customers that have subscribed to a plan but yet to pay their bill, as well as paying customers. As revenue is not confirmed, it's possible that figures here do not fully match actual recorded revenue.
Annual Subscriptions Normalized: Annual revenue ÷ 12 to express it as a monthly contribution.
Gross = what merchants pay | Net = what we receive after Shopify's revenue share (15%) and payment-processing fees (~3%). Net values come from the Shopify Partner API per-transaction
net field; effective rate ~17–18%.📊 Shopify SaaS benchmark
MoM growth >8% = strong (doubles in ~9 mo)
3–8% MoM growth = healthy, sustainable
<3% or declining = churn exceeding new MRR
MoM growth >8% = strong (doubles in ~9 mo)
3–8% MoM growth = healthy, sustainable
<3% or declining = churn exceeding new MRR
Active Subscriptions + Annual Subscriptions Normalized
$326,490
⇩ 2,032 (-0.6%) vs Mar 26
ARR run-rate: $3.92M
· Gross (before Shopify rev share + processing fees)
Active Subscriptions Revenue
Active Subscriptions Revenue
Monthly-billed subscription charges in the selected month — the cash view of monthly recurring contracts.
Includes customers that have subscribed to a plan but are yet to pay their bill, as well as paying customers. Because revenue isn't confirmed, figures here may not fully match actual recorded revenue in Shopify Partner Payouts.
This is the "Active Subscriptions" component of the MRR card to the left.
Monthly-billed subscription charges in the selected month — the cash view of monthly recurring contracts.
Includes customers that have subscribed to a plan but are yet to pay their bill, as well as paying customers. Because revenue isn't confirmed, figures here may not fully match actual recorded revenue in Shopify Partner Payouts.
This is the "Active Subscriptions" component of the MRR card to the left.
Monthly-billed contracts (cash-basis, billed this month)
$244,808
⇩ 2,708 (-1.1%) vs Mar 26
Gross (before Shopify rev share + processing fees)
· Share of MRR: 75.0%
Yearly Subscription Revenue
Yearly Subscription Revenue
Cash-basis: the full amount of annual subscription contracts that were billed in the selected month, with no ÷12 normalization.
This view matches the Shopify Partner Payout report's yearly-recurring line. The same month's contribution to MRR is shown normalized (÷12) inside the MRR card to the left.
Example: a $588/yr plan billed on March 5 shows up here as $588 of cash in March, but contributes $49/mo to MRR for 12 months while active.
Cash-basis: the full amount of annual subscription contracts that were billed in the selected month, with no ÷12 normalization.
This view matches the Shopify Partner Payout report's yearly-recurring line. The same month's contribution to MRR is shown normalized (÷12) inside the MRR card to the left.
Example: a $588/yr plan billed on March 5 shows up here as $588 of cash in March, but contributes $49/mo to MRR for 12 months while active.
📊 Use this card to reconcile Subscriptions data against Shopify Payouts.
Annual contracts billed this month (cash-basis · matches Payout)
$90,314
⇧ +13,734 (+17.9%) vs Mar 26
Gross (before Shopify rev share + processing fees)
· Normalized (÷12): $81,683
ARR (Run Rate)
Annual Recurring Revenue (ARR)
MRR × 12 — a forward-looking run-rate assuming current MRR continues for 12 months. Yearly charges are already normalised to monthly before multiplying.
Example: $8,500 MRR × 12 = $102,000 ARR.
MRR × 12 — a forward-looking run-rate assuming current MRR continues for 12 months. Yearly charges are already normalised to monthly before multiplying.
Example: $8,500 MRR × 12 = $102,000 ARR.
📊 Shopify SaaS benchmark
$1M+ ARR = strong product-market fit
$100K–$1M = scaling stage
<$100K = early traction — focus on growth
ARR growth >100% YoY = hypergrowth
$1M+ ARR = strong product-market fit
$100K–$1M = scaling stage
<$100K = early traction — focus on growth
ARR growth >100% YoY = hypergrowth
$3.92M
⇩ 24,390 (-0.6%) vs Mar 26
ARPU / Month
Average Revenue Per User (ARPU)
MRR ÷ Active subscribers. Shows average monthly revenue per paying shop. Yearly plans are divided by 12 before including in MRR.
Example: $8,500 MRR ÷ 450 shops = $18.89 ARPU. Rising ARPU means merchants are upgrading to higher plans.
MRR ÷ Active subscribers. Shows average monthly revenue per paying shop. Yearly plans are divided by 12 before including in MRR.
Example: $8,500 MRR ÷ 450 shops = $18.89 ARPU. Rising ARPU means merchants are upgrading to higher plans.
📊 Shopify SaaS benchmark
$30+/mo ARPU = strong monetisation
$15–$30/mo = typical mid-tier Shopify app
<$15/mo = consider higher-tier plans or upsell strategy
Rising ARPU + stable count = healthy mix shift
$30+/mo ARPU = strong monetisation
$15–$30/mo = typical mid-tier Shopify app
<$15/mo = consider higher-tier plans or upsell strategy
Rising ARPU + stable count = healthy mix shift
$37.11
⇩ $0 (-0.4%) vs Mar 26
Customer LTV
Customer Lifetime Value (LTV)
ARPU ÷ Monthly Sub Churn Rate — estimates total revenue from an average customer before they cancel.
Gross LTV: $37.11 ÷ 10.4% = $358. A shop paying $20/mo with 4% churn stays ~25 months → LTV $500.
ARPU ÷ Monthly Sub Churn Rate — estimates total revenue from an average customer before they cancel.
Gross LTV: $37.11 ÷ 10.4% = $358. A shop paying $20/mo with 4% churn stays ~25 months → LTV $500.
📊 Shopify SaaS benchmark
LTV > 3× CAC = sustainable unit economics
LTV $500–$2,000 = typical Shopify app range
Low LTV = either low ARPU or high churn — fix churn first
LTV > 3× CAC = sustainable unit economics
LTV $500–$2,000 = typical Shopify app range
Low LTV = either low ARPU or high churn — fix churn first
$358
10.4% sub churn
MRR Movement
MRR Movement
Shows where your MRR is coming from and going each month.
■ Gained = MRR from shops subscribing for the first time this month.
■ Lost = MRR that churned shops were paying last month (now gone).
Net = Gained − Lost.
Example: Nov '25 gained $18K but lost $29K → net −$11K. The business added new revenue but couldn't offset churn that month.📊 What to watch
Green bars consistently taller than red = MRR growing
Bars roughly equal = stable, not growing
Red taller than green = MRR contracting — churn exceeds new sales
Shows where your MRR is coming from and going each month.
■ Gained = MRR from shops subscribing for the first time this month.
■ Lost = MRR that churned shops were paying last month (now gone).
Net = Gained − Lost.
Example: Nov '25 gained $18K but lost $29K → net −$11K. The business added new revenue but couldn't offset churn that month.
📊 What to watch
Green bars consistently taller than red = MRR growing
Bars roughly equal = stable, not growing
Red taller than green = MRR contracting — churn exceeds new sales
Green bars consistently taller than red = MRR growing
Bars roughly equal = stable, not growing
Red taller than green = MRR contracting — churn exceeds new sales
Monthly MRR gained from new subscribers vs. lost from churn
MRR by Product
Share of gross MRR
Active Subscribers by Product
Monthly trend — last 6 months
Subscriber Flow
Inflows and outflows
| Shop | App | Plan | MRR | |||
|---|---|---|---|---|---|---|
| Select a tab to load subscriber rows… | ||||||